000 00588nam a2200229Ia 4500
003 OSt
005 20250113041837.0
008 201224s9999||||xx |||||||||||||| ||und||
020 _a9780070581944
040 _cDLC
041 _aEnglish
082 _220th
_a659.1
_bBEA
100 _aBelch, G. E.
245 0 _aAdvertising and Promotion
_bAn Integrated Marketing Commmunications Perspective
250 _a6th
260 _aNew Delhi
_bMcGraw Hill
_c2004
300 _axxvi, 778p
563 _aPaperback
650 _2Advertising
700 _aBelch, M. A.
_910570
942 _cBK
_2ddc
999 _c2617
_d2601