000			01810nim a2200433La 4500
001			71483018
003			OCoLC
005			20220924133554.0
007			sd fungnnmmned
008			060906s2006 mdunnnn z n eng d
020			_a1428110461
028	0	1	_aCA048 _bRecorded Books
040			_aRECBX _cRECBX
050	1	4	_aHF5415.153 _b.K53 2006b
082	0	4	_a658.8/02 _222
096			_aHF 5415.153 K49b 2006
100	1		_aKim, W. Chan _99460
245	1	0	_aBlue ocean strategy _h[sound recording] : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Ren©♭e Mauborgne
246	3	0	_aHow to create uncontested market space and make the competition irrelevant
260			_aPrince Frederick, MD : _bRecorded Books, _c[2006]
300			_a6 sound discs (7 hr.) : _bdigital ; _c4 3/4 in
440		0	_aYour coach in a box _99461
500			_aRecording originally produced by Gildan Media Corp., p2006
500			_aIn container (17 cm.)
500			_aTitle from container
500			_a"With Tracks For Easy Book Marking"
500			_aCompact disc
511	0		_aNarrated by the authors
520			_aIn a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Ren©♭e Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth
650		2	_aOrganizational Innovation _99386
650		2	_aCreativeness _99462
650		2	_aMarketing _98247
650		2	_aCommerce _99463
650		2	_aEntrepreneurship _99113
650		0	_aNew products _99464
650		0	_aMarket segmentation _99465
700	1		_aMauborgne, Ren©♭e _99466
942			_2ddc _cBK
999			_c12795 _d12779