000 00600nam a22002297a 4500
003 OSt
005 20250206142336.0
008 220522b ||||| |||| 00| 0 eng d
020 _a9781138837973
040 _cDLC
041 _aEnglish
082 _a658.83
_223rd
_bVEC
100 _aVerhoef, P. C.
_98638
245 _aCreating Value With Big Data Analytics
_bMaking Smarter Marketing Decisions
260 _aNew York
_bRoutledge
_c2015
300 _axxii, 316p
563 _aPaperback
650 _2Marketing
700 _aKooge, E.
_911563
700 _aWalk, N.
_911564
942 _2ddc
_cBK
999 _c12449
_d12433