000 00662nam a22002297a 4500
003 OSt
005 20250129064422.0
008 220522b ||||| |||| 00| 0 eng d
020 _a9781138804722
040 _cDLC
041 _aEnglish
082 _a658.45
_220th
_bPOC
100 _aPodnar, K.
_98630
245 _aCorporate Communication:
_b A Marketing Viewpoint
260 _aNew York:
_bRoutledge,
_c2015
300 _avii, 225p.
563 _aPaperback
650 _aCorporate Culture
_vCorporate image
_912101
650 _aCommunication in Organizations
_912102
650 _aMarketing Management
_vOrganizational Behavior
_912103
942 _2ddc
_cBK
999 _c12441
_d12425