| 000 | 00720nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250201023139.0 | ||
| 008 | 220522b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780765640901 | ||
| 040 | _cDLC | ||
| 041 | _aEnglish | ||
| 082 |
_a659.111 _220th _bKEA |
||
| 100 |
_aKelley, L. D. _98623 |
||
| 245 |
_aAdvertising Media Planning: _bA Brand Management Approach |
||
| 250 | _a4th | ||
| 260 |
_aNew York: _bRoutledge, _c2015. |
||
| 300 | _aviii, 352p. | ||
| 563 | _aPaperback | ||
| 650 |
_aMarketing _98247 |
||
| 650 |
_aBrand Name Products _912077 |
||
| 650 |
_aAdvertising Media Planning _912078 |
||
| 700 |
_aJugenheimer, D. W. _911538 |
||
| 700 |
_aSheehan, K. B. _911539 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c12433 _d12417 |
||