Marketing Management : Indian cases / [contributors] Prachi Gupta, Dr. Ashita Aggarwal, Dr. Hufrish Majra, Issac Jacob, Dr. Varsha Jain, Dr. Gajulaplly Radha Krishna, Dr. (Mrs.) Rita Narang, Dr. Shanthi, Dr. Suresh Paul Antony, Prof. (Dr.) Susobhan Goswami.

MTR Foods-A marketing marvel -- Customer value-Explored, created, communicated & delivered -- Customer loyalty-The ultimate objective of every marketer -- Starbucks India: The human coffee experience -- The techy amazon insight -- Consumer behaviour - its wide facets and deep implications -- Zicom - leveraging corporate trust and technical strengths in the B2B market -- Facebook: Business connections in India and China -- Who will but Xylo - mahindra and mahindra automotive sector -- Kellogg's cornflakes in India: Finding a platform that connects -- Nivea - Managing the legacy brand -- The call of the competition -- Fevicol - The iconic bond -- Designing and managing services -- AACHI Masala - Entering the north Indian masala category -- Slicerooms: A slice of time, a cut of profits! -- Oreo in India - Launching and establishing a global brand in India using integrated marketing communications effectively -- Wonder cement - -Building a strong brand through -- A case study on direct marketing of wedding return gifts -- Selling process in animal nutrition and health industry -- Amazon.com adapts its retail business in India -- E-marketing models: Retailers perspectives a case of groupon -- Unilever: Working beyond the horizon.