Blue ocean strategy [sound recording] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren©♭e Mauborgne

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Ren©♭e

Publisher number: CA048 | Recorded BooksSeries: Your coach in a boxPublication details: Prince Frederick, MD : Recorded Books, [2006]Description: 6 sound discs (7 hr.) : digital ; 4 3/4 inISBN:

1428110461

Other title:

How to create uncontested market space and make the competition irrelevant

Subject(s):

DDC classification:

658.8/02 22

LOC classification:

HF5415.153 .K53 2006b

Narrated by the authorsSummary: In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Ren©♭e Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	FBA Seminar Library, USTC On Display	658.8/02	1	Available		14484

Recording originally produced by Gildan Media Corp., p2006

In container (17 cm.)

Title from container

"With Tracks For Easy Book Marking"

Compact disc

Narrated by the authors

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Ren©♭e Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth

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