TY  - BOOK
AU  - Schwerin, H. S.
AU  - Newell, H. H.
TI  - Persuasion In Marketing : The Dynamics Of Marketing's Great Untapped Resource
SN  - 0471045543
U1  - 658.8 
PY  - 1981///
CY  - New York
PB  - John Wiley & Son's
KW  - Marketing
N1  - 259
ER  -