Schwerin, H. S. <br/><br/>
Persuasion In Marketing   The Dynamics Of Marketing's Great Untapped Resource 

 - New York  John Wiley & Son's  1981 
 - xiii, 259p 
<br/><br/> 259 
<br/><br/> Hardcover 
<br/><br/><label>ISBN: </label>0471045543 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCP