TY  - BOOK
AU  - Dalrymple, D. J.
AU  - Parsons, L. J.
TI  - Basic Marketing Management
SN  - 9780471586036
U1  - 658.8 20th
PY  - 1995///
CY  - New York
PB  - John Wiley and Sons Inc
KW  - Management
KW  - Marketing
ER  -