TY  - BOOK
AU  - Kumar, V.
AU  - Reinartz, W. J.
TI  - Customer Relationship Management : A Databased Approach
SN  - 0471271330
U1  - 658.812 20th
PY  - 2006///
CY  - New Delhi
PB  - John Willey
KW  - Management
ER  -