Kotler, P. <br/><br/>
Principles of Marketing 

 - New Delhi  Perentice-Hall  2000 
 - xxiv, 599p 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>978-81-203-32928 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP