Kotler, P. , et al. <br/><br/>
Marketing Management 

 - 13th 
 - New Delhi  Pearson  2009 
 - xlvii, 647p, Complex Pagination 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM