TY  - BOOK
AU  - Belch, G. E.
AU  - Belch, M. A.
TI  - Advertising and Promotion: An Integrated Marketing Commmunications Perspective
SN  - 9780070581944
U1  - 659.1 20th
PY  - 2004///
CY  - New Delhi
PB  - McGraw Hill
KW  - Advertising
ER  -