Belch, G. E. <br/><br/>
Advertising and Promotion  An Integrated Marketing Commmunications Perspective 

 - 6th 
 - New Delhi  McGraw Hill  2004 
 - xxvi, 778p 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>9780070581944 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA