Kotler, P. <br/><br/>
Marketing Management 

 - 11th 
 - Delhi  Pearson Education  2003 
 - xxix, 440p 
<br/><br/> Hardcover 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM