TY  - BOOK
AU  - Fifield, P.
AU  - Gilligan, C.
TI  - Strategic Marketing Management: Planning and Control, Analysis and Decision
SN  - 9780750629140
U1  - 658.8 20th
PY  - 1995///
CY  - London
PB  - Butterworth-Heinemann
KW  - Management
KW  - Marketing
ER  -