Fifield, P. <br/><br/>
Strategic Marketing Management  Planning and Control, Analysis and Decision 

 - London  Butterworth-Heinemann  1995 
 - xvi, 371p 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>9780750629140 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIS