TY  - SOUND
AU  - Kim,W.Chan
AU  - Mauborgne,Ren©♭e
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1428110461
AV  - HF5415.153 .K53 2006b
U1  - 658.8/02 22
PY  - 2006///]
CY  - Prince Frederick, MD
PB  - Recorded Books
KW  - Organizational Innovation
KW  - Creativeness
KW  - Marketing
KW  - Commerce
KW  - Entrepreneurship
KW  - New products
KW  - Market segmentation
N1  - Recording originally produced by Gildan Media Corp., p2006; In container (17 cm.); Title from container; "With Tracks For Easy Book Marking"; Compact disc; Narrated by the authors
N2  - In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Ren©♭e Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth
ER  -