Kim, W. Chan <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant /  [sound recording] : 
 How to create uncontested market space and make the competition irrelevant 
W. Chan Kim, Ren©♭e Mauborgne 
 - Prince Frederick, MD :  Recorded Books,  [2006] 
 - 6 sound discs (7 hr.) :  digital ;  4 3/4 in 
 - Your coach in a box .
<br/><br/> Recording originally produced by Gildan Media Corp., p2006  In container (17 cm.)  Title from container  "With Tracks For Easy Book Marking"  Compact disc 
<br/><br/>Narrated by the authors 
<br/><br/> In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Ren©♭e Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth 
<br/><br/><label>ISBN: </label>1428110461 
<br/><br/><label>Publisher. No.: </label>CA048  Recorded Books 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational Innovation<br/>Creativeness<br/>Marketing<br/>Commerce<br/>Entrepreneurship<br/>New products<br/>Market segmentation
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K53 2006b 
<br/><br/><label>Dewey Class. No.: </label>658.8/02