TY  - BOOK
AU  - Verhoef, P. C.
AU  - Kooge, E.
AU  - Walk, N.
TI  - Creating Value With Big Data Analytics: Making Smarter Marketing Decisions
SN  - 9781138837973
U1  - 658.83 23rd
PY  - 2015///
CY  - New York
PB  - Routledge 
KW  - Marketing
ER  -