Verhoef, P. C. <br/><br/>
Creating Value With Big Data Analytics  Making Smarter Marketing Decisions 

 - New York  Routledge   2015 
 - xxii, 316p 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>9781138837973 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.83  / VEC