TY  - BOOK
AU  - Kelley, L. D.
AU  - Jugenheimer, D. W.
AU  - Sheehan, K. B.
TI  - Advertising Media Planning: : A Brand Management Approach
SN  - 9780765640901
U1  - 659.111 20th
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Brand Name Products
KW  - Advertising Media Planning
ER  -