Kelley, L. D. <br/><br/>
Advertising Media Planning:   A Brand Management Approach 

 - 4th 
 - New York:  Routledge,  2015. 
 - viii, 352p. 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>9780765640901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Brand Name Products<br/>Advertising Media Planning
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEA