TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing 
T2  - The Prentice Hall series in marketing
SN  - 9789352865611
AV  - HF5415 .K6314 1994
U1  - 658.8 20
PY  - 1994///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -