Kotler, Philip. <br/><br/>
Principles of Marketing  
Philip Kotler, Gary Armstrong. 
 - 6th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  [1994] 
 - xx, 701, :  illus. ;  29 cm. 
 - The Prentice Hall series in marketing .
 - Prentice-Hall series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>LCCN: </label>93028976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8