TY  - BOOK
AU  - Stanton, W. J. 
AU  - Etzel, M. J.
AU  - Walker, B. J.
TI  - Fundamentals of Marketing
SN  - 9780071135610
U1  - 658.8 20th
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -