Stanton, W. J.  <br/><br/>
Fundamentals of Marketing 

 - 10th 
 - New York  McGraw-Hill  1994 
 - xxviii, 697p 
<br/><br/> Paperback 
<br/><br/><label>ISBN: </label>9780071135610 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / STF