Persuasion In Marketing (Record no. 9039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241124060202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201224s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471045543 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schwerin, H. S. |
| 9 (RLIN) | 6296 |
| 245 #0 - TITLE STATEMENT | |
| Title | Persuasion In Marketing |
| Remainder of title | The Dynamics Of Marketing's Great Untapped Resource |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Son's |
| Date of publication, distribution, etc. | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 259p |
| 500 ## - GENERAL NOTE | |
| General note | 259 |
| 563 ## - BINDING INFORMATION | |
| Binding note | Hardcover |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Newell, H. H. |
| 9 (RLIN) | 10727 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | National Professor Dr Nurul Islam Library | National Professor Dr Nurul Islam Library | General Stacks | 02/05/1998 | Purchase | 658.8 SCP | 3021 | 24/12/2020 | 1 | 24/12/2020 | Books |