Advertising and Promotion (Record no. 2617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113041837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201224s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581944 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 20th |
| Classification number | 659.1 |
| Item number | BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, G. E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An Integrated Marketing Commmunications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 778p |
| 563 ## - BINDING INFORMATION | |
| Binding note | Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, M. A. |
| 9 (RLIN) | 10570 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | National Professor Dr Nurul Islam Library | National Professor Dr Nurul Islam Library | General Stacks | 10/05/2010 | Purchase | 659.1 BEA | 9906 | 24/12/2020 | 1 | 24/12/2020 | Books | |||||
| Dewey Decimal Classification | National Professor Dr Nurul Islam Library | National Professor Dr Nurul Islam Library | General Stacks | 10/05/2010 | Purchase | 659.1 BEA | 9907 | 13/01/2025 | 1 | 24/12/2020 | Books |