Advertising Media Planning: (Record no. 12433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250201023139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220522b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765640901 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Edition number | 20th |
| Item number | KEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, L. D. |
| 9 (RLIN) | 8623 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Media Planning: |
| Remainder of title | A Brand Management Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 352p. |
| 563 ## - BINDING INFORMATION | |
| Binding note | Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 8247 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Name Products |
| 9 (RLIN) | 12077 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Media Planning |
| 9 (RLIN) | 12078 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, D. W. |
| 9 (RLIN) | 11538 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, K. B. |
| 9 (RLIN) | 11539 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | National Professor Dr Nurul Islam Library | National Professor Dr Nurul Islam Library | USTC General Stack 06 (New Arrival) | 14/05/2022 | purchase | 659.111 KEA | 13900 | 22/05/2022 | 1 | 22/05/2022 | Books | ||||
| Dewey Decimal Classification | National Professor Dr Nurul Islam Library | National Professor Dr Nurul Islam Library | USTC General Stack 06 (New Arrival) | 14/05/2022 | purchase | 659.111 KEA | 13901 | 22/05/2022 | 2 | 22/05/2022 | Books |