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Corporate Communication: A Marketing Viewpoint

Podnar, K.

Corporate Communication: A Marketing Viewpoint - New York: Routledge, 2015 - vii, 225p.

Paperback

ISBN: 9781138804722

Subjects--Topical Terms:
Corporate Culture--Corporate image
Communication in Organizations
Marketing Management--Organizational Behavior

Dewey Class. No.: 658.45 / POC

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