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Advertising Media Planning: A Brand Management Approach

Kelley, L. D.

Advertising Media Planning: A Brand Management Approach - 4th - New York: Routledge, 2015. - viii, 352p.

Paperback

ISBN: 9780765640901

Subjects--Topical Terms:
Marketing
Brand Name Products
Advertising Media Planning

Dewey Class. No.: 659.111 / KEA

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