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Principles of Marketing

Kotler, Philip.

Principles of Marketing Philip Kotler, Gary Armstrong. - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, [1994] - xx, 701, : illus. ; 29 cm. - The Prentice Hall series in marketing . - Prentice-Hall series in marketing. .

Includes bibliographical references and index.

ISBN: 9789352865611

LCCN: 93028976

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K6314 1994

Dewey Class. No.: 658.8

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